You may have heard of FOMO and social proof notifications when reading about the latest marketing trends. FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product. It uses a basic psychology principle to help customers make a decision, faster.
What is FOMO and How it helps with Conversions?
FOMO or ‘fear of missing out’ is a psychological term used to describe anxiety about missing out on something exciting and trendy.
As a website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.
The concept of FOMO is not new, it’s actually been used by marketers even before the arrival of the internet. However, with online marketing, FOMO has become far easier to implement and much more effective.
For example, if you run an online store, then you can add social share FOMO notifications to increase the social popularity of products.
You can also use it to build your email list, run affiliate marketing campaigns.
Adding FOMO using the Social Proof Notifications Add-on for Easy Social Share Buttons for WordPress
There are many other plugins for FOMO running for your WordPress sites. But all they are focused on traffic or sales. And they don’t include tools to grow your social shares or followers. Some of them include tools to grow your email list but not all.
That is why we decide to build a unique add-on for Easy Social Share Buttons for WordPress focused on growing your social media presence. As Social Proof Notification is an add-on it requires having a license for Easy Social Share Buttons for WordPress to use it.
Watch a quick 30 seconds demo of various FOMO notifications 👇
- 4 different message types for share, follow, subscribe or WooCommerce purchase
- Show notifications on entire site or just on selected post/page IDs
- Control appearance on mobile devices
- Ability to show for only logged or logout user or new visitors
- Configure the periods when the message will appear, stay on screen and pause between different messages on one page/post
- Loop messages – show notifications again from the beginning
- Set the number of messages
- Control the styles of messages on site
- Message variations for each type – up to 5 different message variations
- Custom URL redirect on message click – ability to overwrite the default action and the send user to a different page for the message type
- Generate social share notifications, showing the number of shares of current post/page on a particular social network. The message is one click share action for the chosen social network from the list. To run this feature you need to use the share counters on your site by Easy Social Share Buttons for WordPress
- Generate social profile follow notification, showing the number of followers on a specific network. Click on the message opens the user social profile of the displayed network. To run this feature you need to have social followers counter configured from Easy Social Share Buttons for WordPress
- Generate subscribers notification. Show the value of subscribers in the message (manually enter). If you are using the subscribe forms in Easy Social Share Buttons for WordPress the plugin will generate a one-click subscribe form. If not you can use the redirect to custom URL option.
- Recent WooCommerce purchase notifications. Generate a list of your most recent purchases and show them to the user
Add FOMO for Social Shares
The Social Shares notification displays the number of shares that page has on a specific network. The notification message is a one-click share action to the selected social network.
This is a great way to improve the social shares of your site.
- Customized message builder
- One-click sharing to highlighted network in the message
- Up to 5 different messages various
- Set minimal share counter for network selection
- Limit work for networks you need
- Change share command to a custom page link
Want to try the share notifications for FREE? Did you know that inside Easy Social Share Buttons for WordPress you already have it? Click below and learn more.
Add FOMO for Social Followers
The Social followers notification displays the number of followers you have on a specific network profile. The notification message is a one-click action to visit your profile and increase your social popularity.
- Customized message builder
- Direct link to your social profile
- Up to 5 different messages various
- Set minimal followers for network selection
- Change share command to a custom page link
Add FOMO to Grow Mailing List Subscribers
The subscribers notification show how popular your mailing list is. Easy add a one click form to join your list or lead to a custom subscribe page.
Showing how popular your list instantly increase your subscribe action conversion.
- Customized message builder
- Subscribe form pop-up or link to subscribe page
- Up to 5 different messages various
Bonus: Add FOMO for WooCommerce Recent Activity
The Recent Activity or Conversions features is the most popular social proof notification. It’s used to display the notifications for your recent purchases on your WooCommerce store.
- Customized message builder
- Choose between product page or custom URL linking
